Dáil Éireann Debate, Wednesday - 19 January 2022
656. Deputy Sean Sherlock asked the Minister for Foreign Affairs the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1700/22]
Amharc ar fhreagraMy Department engages in public awareness campaigns where there is important information that needs to be brought to the attention of citizens. Some examples of these campaigns have included the “Getting Ireland Brexit Ready” campaign, public information on travel restrictions due to COVID-19, and supporting Government initiatives including St Patrick’s Day, Africa Day and Bloomsday.
My Department and its Embassy network has also engaged in promotion on social media of certain other initiatives and projects that relate to Ireland’s foreign policy activities.
Expenditures are outlined in the table below:
|
Year |
Platforms |
Total spend |
|
2021 |
YouTube, Facebook, Twitter social media campaigns |
€ 139,000.79 |
|
2021 |
Twitter, Facebook social media campaigns |
€ 16,460.67 |
|
2021 |
Twitter only social media campaigns |
€ 2,919.77 |
|
2021 |
Facebook only social media campaigns |
€ 447.29 |
|
|
|
€ 158,828.52 |
