Dáil Éireann Debate, Thursday - 8 September 2022
1247. Deputy Sean Sherlock asked the Minister for Children, Equality, Disability, Integration and Youth the amount his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform, in tabular form. [43369/22]
Amharc ar fhreagraThe information sought by the Deputy is set out in the table below.
Social Media Advertising Spend for Department of Children, Equality, Disability, Integration and Youth 2021/2022
|
Year |
Platform |
Spend |
Campaign |
Total |
|
2022 |
|
€3,401 |
Back to School |
|
|
Total 2022 |
|
€11,129 |
Gender Pay Gap Information Act |
€14,530 |
|
|
|
|
|
|
|
2021 |
|
€1,097 |
Live Out Loud |
|
|
|
|
€5,805 |
National Childcare Scheme |
|
|
|
|
€9,468 |
Positive Parenting |
|
|
|
|
€19,682 |
Summer of Play |
|
|
|
|
€11,911 |
Early Years |
|
|
|
|
€5,900 |
Parents Centre |
|
|
|
|
€8,915 |
Supporting Children |
|
|
|
|
€50 |
Thank You |
€62,828 |
|
|
|
€1,178 |
Live Out Loud |
|
|
|
|
€3,282 |
National Childcare Scheme |
|
|
|
|
€4,415 |
Positive Parenting |
|
|
|
|
€5,880 |
Early Years |
|
|
|
|
€3,359 |
Mother and Baby Homes |
€18,114 |
|
|
SnapChat |
€3,607 |
Supporting Children |
€3,607 |
|
Total 2021 |
|
|
|
€84,549 |
