Dáil Éireann Debate, Thursday - 8 September 2022
1427. Deputy Sean Sherlock asked the Minister for Justice the amount that her Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform, in tabular form. [43379/22]
Amharc ar fhreagraThe information requested by the Deputy on social media campaigns is set out in tabular format below.
Undocumented Migrants Campaign - 2022
|
Platform |
Cost |
|
Facebook & Instagram |
€10,737.72 |
|
|
€6,834.95 |
|
|
€2,156.88 |
|
Search (Google Ad words) |
€1,222.60 |
|
Ad serving and Trafficking |
€1,969.01 |
|
Total spend on social media |
€22,921.16 |
Zero Tolerance Campaign - 2022
|
Platform |
Cost |
|
TikTok |
€2,116.71 |
|
|
€2,335.45 |
|
|
€2,087.90 |
|
Total spend on social media |
€6,540.06 |
No Excuses Campaign - 2021
|
Platform |
Cost |
|
Facebook & Instagram |
€14,052.51 |
|
|
€5,226.87 |
|
TikTok |
€6,273.00 |
|
Tinder |
€30,750.02 |
|
Google Adwords |
€17,603.16 |
|
Ad serving and Trafficking |
€5,575.66 |
|
Total spend on social media |
€79,481.22 |
Still Here Campaign - 2021
|
Platform |
Cost |
|
Facebook and Instagram |
€1,232.46 |
|
Trafficking Fee |
€159.00 |
|
Total spend of social media |
€1,391.46 |
Fireworks Campaign - 2021
|
Platform |
Cost |
|
|
€2,049.99 |
|
Snap Chat |
€2,050.00 |
|
TikTok |
€2,049.99 |
|
Spotify |
€6,264.22 |
|
VOD – YouTube |
€8,835.09 |
|
Total spend of social media |
€21,249.29 |
