Dáil Éireann Debate, Thursday - 8 September 2022
2135. Deputy Sean Sherlock asked the Minister for Agriculture, Food and the Marine the amount that his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform in tabular form. [43368/22]
Amharc ar fhreagraThe Department of Agriculture, Food and the Marine provides public information about a wide range of schemes, services and policies. Social media is one of the channels used to communicate this information.
During the period from the beginning of January 2021 until 29 August 2022, the Department spent €3,986.74 (incl. VAT) on advertising on social media, comprised of €3,521.33 on Facebook and €465.41 on Twitter. Outlined below is a breakdown of expenditure by campaign, and by platform for the period requested.
2021 breakdown
|
Campaign |
Platform |
Amount Paid |
|
Animal welfare |
|
491.19 |
|
|
110.70 |
|
|
UN Food Systems Summit |
|
110.70 |
|
Virtual Town Halls - Fisheries |
|
120.13 |
|
Common Agricultural Policy |
|
924.07 |
|
|
244.01 |
|
|
Animal Health Awareness Week |
|
553.50 |
|
Bird flu campaign |
|
227.93 |
|
TOTAL |
2,782.23 |
2022 breakdown
|
Campaign |
Platform |
Amount Paid |
|
Common Agricultural Policy – Information sessions |
|
496.33 |
|
Bird Flu campaign |
|
543.73 |
|
Organic Farming Scheme |
|
164.45 |
|
TOTAL |
1,204.51* |
*Amounts are those which have been invoiced and paid to date in 2022
