Dáil Éireann Debate, Thursday - 8 September 2022
628. Deputy Sean Sherlock asked the Minister for Housing, Local Government and Heritage the amount that his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform in tabular form. [43378/22]
Amharc ar fhreagraAdvertising on social media is generally undertaken by my Department's Communications Unit. My Department undertakes public information campaigns that include social media advertising where there is important information to be brought to the public’s attention. These include public consultations, awareness-raising of significant policies or other campaigns encouraging citizen behaviour such as take-up of a scheme.
The table below sets out expenditure by campaign across different social media channels and the total spend by social media channel.
It shows expenditure on a number of important information campaigns, including:
- Awareness raising of Housing for All, a national plan on housing to 2030, and some of its main initiatives, including schemes to help people access affordable housing, to buy or rent
- My Department’s Franchise Unit incurred expenditure in 2021 on its annual Check the Register campaign, encouraging members of the public to register to vote and to check their voter registration details are correct
- A public consultation on the Draft River Basin Management Plan 2022-27: this consultation encouraged the public to help shape the overall management of Ireland’s water environment.
- A public consultation on the future expansion of Ireland’s Marine Protected Area (MPA) network. MPAs are geographically defined maritime areas with certain protections for conservation purposes. The Government aims to designate 30% of our maritime area as MPAs by 2030.
- A public consultation for homeowners, landlords, directors of Owners’ Management Companies and Property Management Agents to share their experiences of housing defects relating to fire safety, structural safety and water ingress in purpose-built apartment and duplex buildings constructed in Ireland between 1991 and 2013. My Department provided the secretariat to an Independent Working Group to Examine Defects in Housing and managed this public consultation on behalf of the Working Group.
- The Centenary of the Burning of the Custom House in May 2021, an event in the Decade of Centenaries and for which a State remembrance ceremony took place in the Custom House. The event was streamed live on social media.
|
Year |
Campaign Name |
Twitter (inc VAT) |
Facebook/Meta (inc VAT) |
Instagram (inc VAT) |
Youtube (inc VAT) |
(inc VAT) |
|
2021 |
Housing for All |
€218.95 |
€365.26 |
|
|
|
|
2021 |
Centenary of the Burning of Custom House and associated State remembrance event |
€196.70 |
€81.88 |
|
|
|
|
2021 |
Check the Register campaign |
€366.92 |
€393.21 |
€535.05 |
€343.90 |
|
|
2021 |
Marine Protected Areas public consultation |
€922.52 |
€1,202.64 |
|
|
|
|
|
|
|
|
|
|
|
|
2021 |
Total |
€1,705.09 |
€2,042.99 |
€535.05 |
€343.90 |
€0 |
|
|
|
|
|
|
|
|
|
2022 |
Campaign to encourage construction workers work in Ireland |
€311.84 |
€6.33 |
|
|
|
|
2022 |
Consultation on defects in apartments and duplex built between 1991 and 2013 |
€332.10 |
€112.07 |
€222.26 |
|
|
|
2022 |
Public consultation on the Draft River Basin Management Plan 2022-27 |
€1,928.83 |
€4,819.15 |
|
|
|
|
2022 |
Recruitment Advertisement (Met Eireann) |
|
|
|
|
€172.70 |
|
2022 |
Recruitment Advertisement (Met Eireann) |
|
|
|
|
€210.16 |
|
2022 |
Recruitment Advertisement (Met Eireann) |
|
|
|
|
€731.85 |
|
|
|
|
|
|
|
|
|
2022 |
Total |
€2,572.77 |
€4,937.55 |
€222.26 |
€0.00 |
€1,114.71 |
