Dáil Éireann Debate, Thursday - 8 September 2022
925. Deputy Sean Sherlock asked the Minister for Education the amount that her Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform in tabular form. [43371/22]
Amharc ar fhreagraThe Department engaged in social media advertising in respect of the 2021 Leaving Certificate Accredited Grades and Examinations process and also to highlight the public health advice for all of the school community for the period outlined. The total cost of this social media advertising was €38,165.04.
This content was promoted on Facebook, Twitter, YouTube and Instagram.
The Department is also engaged in running the Teaching Transforms advertising campaign which encourages students to follow a career in teaching. The total cost for social media advertising for this campaign for the period outlined is €15,245.35.
