Dáil Éireann Debate, Thursday - 8 September 2022
94. Deputy Sean Sherlock asked the Minister for the Environment, Climate and Communications the amount his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform, in tabular form. [43373/22]
Amharc ar fhreagraMy Department is committed to providing the highest standard of communications, stakeholder engagement, and open and transparent dialogue in order to inform policy making and enhance our services for citizens. Our communications approach is designed to enhance our reputation and build trust through collaboration and engagement. Social media is a critical tool in achieving these objectives, and we place a high value on ensuring that our social media channels are actively evaluated to ensure they are engaging with citizens on relevant issues that are important to them. The Communications and Media Relations Division of my Department is responsible for managing the content on my Department’s social media accounts on Twitter, LinkedIn, Facebook, Instagram and YouTube.
Our spend, per campaign, per platform, per year is set out in the table below.
|
- |
2021 |
|
|
Solid Fuel Regulations Consultation |
€307.50 |
|
|
Circular Economy Strategy Consultation |
€122.55 |
|
|
Climate Conversation |
€457.11 |
|
|
Climate Conversation |
€26,071.06 |
Facebook / Instagram |
|
Circular Economy Grant Scheme |
€364.15 |
|
|
Sustainable Development Goals Consultation |
€381.30 |
|
|
Sustainable Development Goals Consultation |
€369.00 |
|
|
EU Cyber Security Month |
€951.42 |
|
|
EU Cyber Security Month |
€984.00 |
Facebook / Instagram |
|
National Development Plan |
€491.69 |
|
|
Climate Toolkit 4 Business |
€246.00 |
|
|
Total |
€30,745.78 |
|
|
|
||
|
To date 2022 |
||
|
Climate Toolkit 4 Business |
€369.00 |
|
|
Sustainable Development Goals |
€710.02 |
|
|
Reduce Your Use Phase 1 |
€11,380.12 |
Facebook / Instagram |
|
Reduce Your Use Phase 1 |
€11,353.17 |
|
|
Reduce Your Use Phase 2 |
€4,999.28 |
Facebook / Instagram |
|
Reduce Your Use Phase 2 |
€3,000.00 |
|
|
Reduce Your Use Phase 2 |
€2,893.16 |
|
|
Climate Conversation |
€4295.10 |
Facebook / Instagram |
|
Climate Conversation |
€4425.19 |
|
|
Total to date |
€43,425.04 |
|
