Dáil Éireann Debate, Wednesday - 7 December 2022
110. Deputy Carol Nolan asked the Minister for Justice further to Parliamentary Question No. 160 of 30 November 2022, the total amount paid to RTÉ in respect of advertising on its television and radio channels in 2022; and if she will make a statement on the matter. [61255/22]
Amharc ar fhreagraI would like to thank the Deputy for confirming that her question relates to the amount paid to RTÉ in respect of advertising on its television and radio channels for the Department's Intimate Image Abuse campaign.
As stated in answer to the Deputy's previous question, this campaign is an important element of the preventative pillar of Zero Tolerance, our Third National Strategy on domestic, sexual and gender-based violence.
There are two parts to the Department's TV advertising with RTÉ for this particular campaign.
The first part relates to the Department's standard TV booking strategy, where RTÉ is just one of the TV advertising booking houses that the Department books advertising space with. The Department also typically uses the Virgin Media TV Group, Sky Television, TG4 and the Channel 4 group.
Using this method, to date in 2022, the Department has spent a total of €34,203.85 on advertising with RTE, which is 23% of the total TV advertising spend in its standard TV media strategy for this campaign.
The second part of advertising with RTÉ, that the Department is doing as part of this particular campaign, relates to a special package that has been secured to show the campaign advertisement during RTE's World Cup coverage. This is to target the male audience, which typically makes up a large percentage of those who watch World Cup games, and is a specific target audience for this campaign's messaging.
The total amount paid for this targeted advertising to date is €115,235.01.
