Dáil Éireann Debate, Wednesday - 14 December 2022
37. Deputy Sean Sherlock asked the Minister for the Environment, Climate and Communications the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62803/22]
Amharc ar fhreagraMy Department is committed to providing the highest standard of communications, stakeholder engagement, and open and transparent dialogue in order to inform policy making and enhance our services for everyone. Social media (Twitter, LinkedIn, Facebook, Instagram and YouTube) is critical in supporting this objective. Social media channels are actively evaluated to ensure they are engaging with Irish people on relevant issues that are important to them.
In 2022, my Department, as outlined in the National Energy Security Framework (April 2022), sought to ensure that clear and timely information relating to the energy crisis is made available to people through relevant channels. As part of the Governments Reduce Your Use/Stay Warm and Well campaign, targeted messaging informs families, households and businesses of supports and services that are available to them in order to help them to stay well and warm this winter.
The spend, per campaign, per platform, per year is set out in the table below:
2021
Solid Fuel Regulations Consultation €307.50 Facebook
Circular Economy Strategy Consultation €122.55 Twitter
Climate Conversation €457.11 Twitter
Climate Conversation €26,071.06 Facebook / Instagram
Circular Economy Grant Scheme €364.15 Twitter
Sustainable Development Goals Consultation €381.30 Twitter
Sustainable Development Goals Consultation €369.00 Instagram
EU Cyber Security Month €951.42 Twitter
EU Cyber Security Month €984.00 Facebook / Instagram
National Development Plan €491.69 Twitter
Climate Toolkit 4 Business €246.00 Facebook
Total €30,745.78
To date 2022
Climate Toolkit 4 Business €369.00 Facebook
Sustainable Development Goals €710.02 Twitter
Climate Conversation €6,696.00 Facebook / Instagram
Climate Conversation €6,498.00 Twitter
EU Cyber Security Month €1,168.50 LinkedIn
EU Cyber Security Month €1,168.50 Twitter
Solid Fuel Business Preparedness €5,718.00 Facebook / Instagram
Solid Fuel Business Preparedness €2,521.00 Twitter
Circular Economy €8,896.00 Facebook / Instagram
Circular Economy €3,697.00 Twitter
Reduce Your Use €25,136.12 Facebook / Instagram
Reduce Your Use €19,419.17 Twitter
Reduce Your Use €3,813 LinkedIn
Disposable Cup Consultation €911.00 Facebook / Instagram
Total to date €86,721.31
