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Social Media

Dáil Éireann Debate, Wednesday - 14 December 2022

Wednesday, 14 December 2022

Ceisteanna (71)

Seán Sherlock

Ceist:

71. Deputy Sean Sherlock asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62813/22]

Amharc ar fhreagra

Freagraí scríofa

The amount spent by my Department, and the campaigns per Social Media platform, between 1 January 2021 and 13 December 2022 are set out in the table below.

Programme

Year

Spend

Social Media Platform

Major Sports Events Consultation

2022

€600

Twitter

Major Sports Events Consultation

2022

€79.84

Facebook

Cruinniú na nÓg

2021

€1,322

TikTok

Cruinniú na nÓg

2021

€2,417

YouTube

Cruinniú na nÓg

2021

€2,971

Facebook

Creative Youth

2021

€458

Twitter, Facebook & Instagram

Creative Ireland Programme

2022

€188

Twitter

Creative Ireland Programme

2022

€208

YouTube

Cruinniú na nÓg

2022

€2,473

Facebook

Cruinniú na nÓg

2022

€200

Twitter

Cruinniú na nÓg

2022

€50

Instagram

Cruinniú na nÓg

2022

€1,673

TikTok

Cruinniú na nÓg

2022

€1,231

Snapchat

Cruinniú na nÓg

2022

€3,525

Spotify

Cruinniú na nÓg

2022

€2,011

YouTube

Culture Ireland - Seoda 2021

2021

€211.40

Facebook/Instagram

Culture Ireland – Seoda 2022

2022

€322.42

Youtube

Culture Ireland - Seoda 2022

2022

€205.00

Facebook/Instagram

Culture Ireland - Seoda 2022

2022

€179.44

Twitter

Total

€20,325.10

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