Departmental Advertising

Dáil Éireann Debate, Wednesday - 1 February 2023

Wednesday, 1 February 2023

Ceisteanna (104)

Peadar Tóibín

Ceist:

104. Deputy Peadar Tóibín asked the Minister for Housing, Local Government and Heritage the amount spent by his Department on online advertising in each of the past ten years and to date in 2023, in tabular form; if he will provide details in relation to this spending; and if he will make a statement on the matter. [4855/23]

Freagraí scríofa

Minister for Housing, Local Government and Heritage

The information requested is being compiled and will be forwarded to the Deputy in accordance with Standing Orders.

The following deferred reply was received under Standing Order 51.

My Department utilises online channels as part of its public information campaigns to bring important information to the public’s attention. Increasingly, my Department has chosen online advertising to create an effective awareness of schemes, initiatives or important public information across many areas of work in my Department. This includes schemes under Housing for All to support homeowners or those seeking accommodation, Fire Safety awareness, a long-running awareness campaign to support the update of the Electoral Register and support for a number of public consultations.

This involves spending on online advertising in areas such as social media advertising, digital display advertising and digital audio.

The records indicate the following spending on online advertising since 1 January 2013 to date, set out in the table below:

Year	Spend
2023	€42,696.62
2022	€146,475.79
2021	€45,081.57
2020	€28,881.57
2019	€22,065.94
2018	€29,819.12
2017	€63,960.48
2016	€26,103.68
2015	€8,240.50
2014	€12,928.53
2013	€16,208.94

It should be noted that Heritage Division joined my Department on 30 June 2020 and the details outlined above include their spending from that date forward.