Dáil Éireann Debate, Wednesday - 1 February 2023
36. Deputy Peadar Tóibín asked the Taoiseach the amount spent by his Department on online advertising in each of the past ten years and to date in 2023, in tabular form; and if he will provide details in relation to this spending. [4860/23]
Amharc ar fhreagraThe table below details expenditure by my Department on online advertising from 2013 to the 31st of January 2023.
|
2013 |
Nil |
|
2014 |
Nil |
|
2015 |
€492 |
|
2016 |
Nil |
|
2017 |
Nil |
|
2018 |
€436,823 |
|
2019 |
€12,281 |
|
2020 |
€1,451,433 |
|
2021 |
€1,092,363 |
|
2022 |
€256,143 |
|
January 2023 |
Nil |
The bulk of the spend from 2020-2022 relates to the dissemination of information related to the COVID-19 emergency. As part of the Government's coordinated approach to public health communications, there were 70 COVID-19 public information campaigns. The online advertising expenditure related to banner advertisements on websites, Google search promotion and advertising on a range of social media platforms - Twitter, Facebook, LinkedIn, Instagram, Tiktok, Snapchat and Youtube.
