Dáil Éireann Debate, Tuesday - 21 February 2023
483. Deputy Matt Carthy asked the Minister for Social Protection the amount expended on advertising and promotion in her Department and all agencies under the remit of her Department in 2022 and in January 2023; and if she will make a statement on the matter. [8693/23]
Amharc ar fhreagraFor the purpose of this response, I have interpreted advertising and promotion spend as advertising costs incurred as a result of public information campaigns, vacancy notices and other announcements.
My Department administers over 90 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available, as well as ensuring key changes are communicated to them.
Public information/advertising campaigns are therefore an important part of the Department's work and span national and regional print media and radio, digital and social media.
All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively, while ensuring value for money.
Details of expenditure for advertising and promotion in 2022 and January 2023 for both my Department and bodies under the aegis of my Department are outlined in the following tables.
Please note that these figures include VAT, ASAI, and agency fees.
|
Department of Social Protection (DSP) |
Total |
|
Campaign Advertising Costs 2022 |
€1,346,545.65 |
|
Recruitment Advertising Costs 2022 |
€5,755.20 |
|
Total Spend 2022 |
€1,352,300.85 |
|
Department of Social Protection (DSP) |
Total |
|
Campaign Advertising Costs January 2023 |
€13,464.73 |
|
Pensions Council |
Total |
|
Total Advertising Costs 2022 |
Nil |
|
Total Advertising Costs January 2023 |
Nil |
|
Pensions Authority |
Total |
|
Total Advertising Costs 2022 |
€144,349 |
|
Total Advertising Costs January 2023 |
€2,094 |
|
Citizens Information Board |
Total |
|
Total Advertising Costs 2022 |
€311,229 |
|
Total Advertising Costs January 2023 |
Nil |
