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Departmental Data

Dáil Éireann Debate, Tuesday - 28 February 2023

Tuesday, 28 February 2023

Ceisteanna (244)

Catherine Murphy

Ceist:

244. Deputy Catherine Murphy asked the Minister for Public Expenditure, National Development Plan Delivery and Reform if he will provide a schedule of social media influencers and online personalities, television and or radio personalities engaged by his Department and bodies under his aegis in 2021, 2022 and to date in 2023; if he will include the fees expended, name of personality and campaign they were engaged on; and if he will also provide the key performance indicators in respect of their engagement [9904/23]

Amharc ar fhreagra

Freagraí scríofa

The information requested by the Deputy for my Department, which includes the Office of Government Procurement, and the bodies under its aegis is set out in the tables below. The Deputy will note that the names of the individuals who provided the services in question have not been included as this would constitute the provision of their personal information in the context of the General Data Protection Regulations.

The Deputy may also wish to note that, in addition to the information below, my Department has a contract with Carr Communications who are responsible for curating a series of webinars on the area of Health and Well-being, to support the Civil Service Health and Well-being Framework, enabling staff to positively manage and nurture their own mental and physical health. The webinars are hosted on WebEx, recorded and made available on the OneLearning Learning Management System for a specified period of time. Carr Communications source and provide all of the speakers for these event. Webinars are sponsored by individual Civil Service Bodies on a rota basis, who are invoiced directly by Carr Communications.

Department of Public Expenditure, National Development Plan Delivery and Reform

Year

Profession of individual providing the service

Purpose

Fee

KPI indicators

2023 (to date)

Radio / TV Personality

Host of the Civil Service Excellence and Innovation Awards

€3,690

Presenting the Civil Service Excellence and Innovation Awards ceremony

2022

Broadcaster/ Mental Health advocate

Speaker for Men’s Health Awareness Month

€500

Part of the Department’s Health & Well-being programme for its staff

2021

Athlete

Speaker for Mental Health Talk

€984

Part of the Department’s Health & Well-being programme for its staff

Office of Government Procurement (OGP)

Year

Profession of individual providing the service

Purpose

Fee

KPI indicators

2022

Print and Broadcast Journalist

Master of Ceremony for the first day of the OGP Client Conference event in Dublin Castle

€2,460

Acting as Master of Ceremony at the OGP Client Conference

Bodies under the aegis

Office of Public Works (OPW)

Year

Profession of individual providing the service

Purpose

Fee

KPI Indicators

2021

Broadcaster / TV personality

OPW Biodiversity Strategy – Voice over for video for OPW Staff and for use on Social Media

€800

Approximately 2,000 staff and 70,000 OPW Social Media followers

2022

Mother, blogger and photographer

Promotion of free public education events for Biodiversity Week at Kilkenny Castle

€1,620

Reach - 125,152

Impressions - 185,898

Engagements - 136,000

Mother, blogger

Phoenix Park family-friendly biodiversity wildlife activities programme and trees

€1,500

Reach - 148,723

Impressions - 148,723

Engagements - 123,000

Mother, blogger

Promotion of Biodiversity and Honey Festival

€1,500

Reach - 148,723

Impressions - 148,723

Engagements - 123,000

Artist

Promotion of Casino Marino limited reopening period and promote the exhibition #ForTheLoveOfTheMaster

€1,230

Reach - 24,240

Impressions - 55,574

Engagements - 18,246

Author

Castletown House – planting trees/pesticides and wildflower meadows

€1,200

Reach - 168,425

Impressions - 168,425

Engagements - 115

Public Appointments Service (PAS)

Year

Profession of individual providing the service

Purpose

Fee

KPI Indicators

2022

Secondary school teacher and social media influencer

Public Jobs Schools Resource Initiative - Write, produce and share a video with audience to promote the publicjobs.ie schools competition to secondary school teachers, guidance counsellors and students

€4,428

364,000 views

TV presenter

Public Jobs Schools Resource Initiative - MC the awards event for The Pitch competition for secondary school students on location in studio

€3,075

Presented a bilingual (Irish and English) live stream involving 8 finalist schools and judging panel

TV presenter

Public Jobs Schools Resource Initiative - Write and produce 3 videos to promote the publicjobs.ie schools initiative showcasing lesson plan resources for teachers and students as well as guide videos on how to enter The Pitch - The Publicjobs.ie Schools Advertising Challenge

€2,460

724,000 views

2021

Secondary school teacher and social media influencer

Public Jobs Schools Resource Initiative - Write, produce and share a video with audience to promote the publicjobs.ie schools initiative teaching resources to secondary school teachers and guidance counsellors

€4,822

916,000 views

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