Dáil Éireann Debate, Tuesday - 5 December 2023
107. Deputy Louise O'Reilly asked the Taoiseach how much his Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether his Department will still run advertisements on the platform going forward due to issues. [53808/23]
Amharc ar fhreagraThe Department of the Taoiseach uses social media, including the X (formerly Twitter) platform, as one element of how it communicates public information in a way that is accessible and relevant to people. Working with a media buying company, the Department continues to keep all methods of communication under review with a view to maximising the accessibility and effectiveness of government communications.
The Department of the Taoiseach’s ex Vat expenditure for paid advertisements placed on the X platform in the years 2019 – 2022 and to date in 2023 is set out below. The bulk of the expenditure relates to the dissemination of information related to the COVID-19 pandemic.
|
2019 |
2020 |
2021 |
2022 |
2023 |
|
|
Twitter/X expenditure (ex. VAT) |
€450 |
€88,854 |
€55,558 |
€15,064 |
NIL |
