Dáil Éireann Debate, Tuesday - 5 December 2023
613. Deputy Louise O'Reilly asked the Minister for Health how much his Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether his Department will still run advertisements on the platform going forward due to issues. [53802/23]
Amharc ar fhreagraThe Department of the Health has not placed paid advertisements with X (formerly Twitter) in 2023. We continue to consider all methods of communication with the public on an ongoing basis with a focus on providing accessible and effective public communications.
Please see below for the figures requested on advertising spend with X for the period of 2019-2022
|
Year |
Spend in EUR € |
|
2019 |
€4,110 |
|
2020 |
€12,243 |
|
2021 |
€14,667 |
|
2022 |
€68,794 |
It is important to note that the figures laid out above include the period with expenditure in response to the COVID-19 pandemic.
The Department's COVID-19 pandemic communications included a comprehensive advertising campaign across both traditional and online media channels to ensure information reached the widest public audience possible ensuring the public were informed of the latest public health guidance.
The Department's response to the pandemic also included Healthy Ireland communications focused on promoting the Health and Well-being of the public both during the pandemic and on an ongoing basis. Healthy Ireland communications includes comprehensive advertising campaigns across both traditional and online media channels to ensure information reaches the widest public audience possible aimed at raising public awareness of the benefits of healthy eating, increasing physical activity, and sustaining mental well-being. This included an obesity prevention campaign aimed at younger adults outlining the benefits of healthy eating, physical activity, better sleep and managing stress.
The Department’s communications also included included the first Irish national Menopause Awareness campaign which guided people towards gov.ie/menopause, which provides trusted information for anyone impacted by menopause in Ireland.
