Dáil Éireann Debate, Tuesday - 9 April 2024
376. Deputy Jackie Cahill asked the Minister for Enterprise, Trade and Employment if his Department uses community radio for advertising and public awareness campaigns; if not, the reason, given the vital role community radio often plays in the dissemination of information to local communities; if his Department will consider using community radio for public awareness campaigns in the future; and if he will make a statement on the matter. [14170/24]
Amharc ar fhreagraMy Department engages the services of a third-party media agency for the purposes of advertisement placement and reaching audiences across a range of mediums. All campaigns are developed carefully in collaboration with our media buyer using the best mix of media formats to ensure that messages target members of the public effectively while ensuring the best value for money.
I can confirm that my Department does not use community radio for advertising and public awareness campaigns. Many community radio stations do not accept advertisements and those that do, do not have certified listenership figures.
