Dáil Éireann Debate, Tuesday - 14 May 2024
357. Deputy Carol Nolan asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in print media; the names of the print media publications involved, in tabular form; and if she will make a statement on the matter. [21874/24]
Amharc ar fhreagraPlease see below details in tabular form of advertising expenditure each year since my Department was constituted in its current configuration in September 2020. I am advised that it is not possible to tabulate the expenditure between print media and other media formats, as my Departmental expenditure is on a per-campaign basis, and is allocated via media buying agencies. The figures provided below represent advertising in print and broadcast, local and national media, and online.
Various forms of communication, including advertising, media engagement, and social media postings, have become increasingly important in informing and updating the public of the work of my Department. At all times value for money is a critical consideration.
Total advertising budget allocated by the Department in each year since September 2020 to date:
|
- |
Advertising totals inc. VAT |
|
September 2020-December 31st 2020 |
€8,298.92 |
|
2021 |
€321,454.21 |
|
2022 |
€325,336.01 |
|
2023 |
€355,167.31 |
|
2024 (to date) |
€96,740.25 |
