Vol. 494 No. 4
231 Mr. Callely asked the Minister for Agriculture and Food the grants, if any, available to the food retail sector, including restaurants; his views on whether grants would be of enormous benefit in meeting State and EU directives and enhance and develop this sector; and if he will make a statement on the matter. [18753/98]
The Sub-Programme for the Development of the Food Industry 1994-99 provides a framework for the development of the food industry to the year 2000. Its main focus is on increasing the competitiveness of the Irish food industry through investment in new technology, attainment of internationally acceptable quality standards, product and process development and innovation. Particular attention is being paid to marketing of Irish food and drink products on the home and export markets while also targeting both retail and food service-catering operations.
An Bord Bia's marketing strategy is implemented in detail by means of its annual programmes and takes account of on-going developments in the food industry. These programmes encompass all aspects of food promotion and market development with appropriate focus on target markets and market segments, including liaison with the restaurant sector with which it undertakes appropriate activities on a regular basis. In the restaurant and foodservice area, Bord Bia activities include specialist seminars, specialist publications, a Hotel and Restaurant guide and tailor-made restaurant promotions. Seminars highlighting the high and unique quality of Irish food are conducted for chefs, student chefs and visiting overseas chefs, the latter having been a particular feature of 1998. A unique project launched recently was the special promotion with the Restaurant Association of Ireland to feature Irish mountain lamb — this promotion took place in 60 Eurotoque restaurants nation-wide.
