Dáil Éireann díospóireacht -
Thursday, 28 Jan 1999

Vol. 499 No. 2

Written Answers. - Product Promotions.

Brian O'Shea

Ceist:

163 Mr. O'Shea asked the Minister for Education and Science the proposals, if any, he has in relation to the forthcoming Tesco computers for schools promotion in view of the concerns expressed by RGDATA (details supplied); and if he will make a statement on the matter. [2358/99]

Minister for Education and Science (Mr. Martin)

In my reply to a parliamentary question last June from the Deputy on the same issue I pointed out that in 1984, 1987 and again in 1991, three official circulars, namely, Circulars 23/84, 7/87 and 38/91, have issued from my Department to school authorities concerning the promotion and marketing of commercial products through schools. The circulars noted the Minister's concern at the pressure on schools from time to time to become involved in the marketing and promotion of commercial products.

I have taken careful note of the concerns expressed by RGDATA in a letter to me dated 12 January 1999. However, as I stated in my reply to the earlier parliamentary question in June last, private companies, such as the one referred to by the Deputy, are free to promote their business in accordance with accepted practices. School authorities are required to ensure, as is outlined in the circulars to which I have already referred, that pressure is not placed on parents to purchase particular commercial products. In this context, Circular 38/91 specifically requests school authorities, following consultation with staff, to formulate agreed school policies in relation to commercial promotions. Such policies can assist school authorities to act prudently in taking steps to ensure that commercial products are not promoted and marketed through their schools. I am satisfied, therefore, that due awareness and vigilance already exist in relation to this matter.