Dáil Éireann Debate, Tuesday - 10 February 2004
206 Mr. Ring asked the Minister for Agriculture and Food the amount which was spent in his Department from January 2002 to December 2003 for media purposes and advertising; the areas in which the money was spent, that is, national papers, provincial papers, RTE radio, local radios and so on; the amounts spent on a year to year basis; and the amount of money which was spent on videos, whether for promotional, educational or advertising purposes. [4060/04]
Amharc ar fhreagraPress advertising is mainly placed in the specialised farming press. Expenditure on advertising in the provincial press represented approximately one third of total advertising expenditure in 2002 and 2003. Details of expenditure are set out in the tables beneath:
|
Advertising — 2002 |
€ |
|
Press Advertising (including display/general advertising and Statutory Notices) |
638,440.00 |
|
Promotional videos for disease eradication and beef assurance schemes |
3,086.00 |
|
Total |
641,526.00 |
|
Advertising — 2003 |
€ |
|
Advertising (including display/general advertising and Statutory Notices) |
364,370.61 |
|
Radio Advertising |
1,232.99 |
|
Production and screening of video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme and production of educational video on agriculture |
186,892.27 |
|
Total |
552,495.87 |
