Léim ar aghaidh chuig an bpríomhábhar
Gnáthamharc

Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 11 February 2014

Tuesday, 11 February 2014

Ceisteanna (246)

Damien English

Ceist:

246. Deputy Damien English asked the Minister for Public Expenditure and Reform the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular form; and if he will make a statement on the matter. [6587/14]

Amharc ar fhreagra

Freagraí scríofa

In response to the Deputy's question the following tables outline the amount spent on advertising by my Department and each agency under my remit in 2013:

Organisation

Media Outlet

Subtotal

TotalAmount

Department of Public Expenditure and Reform

Print

€2,091.00

+

Print

€223,441.57

 +

+

Radio & Online

€2,776.64

 

Office of Public Works    

Outdoor

€11,054.00

€237,272.21

+

Print**

€487,919.21

 +

+

Online

€6,477.18

 +

Public Appointments Service (Recruitment Advertising)*    

Social Media

€6,438.39

€500,834.78

State Laboratory

Print

+

€4,236.12

Valuation Office

Print

+

€6,192.00

+

Print

€33,960.34

 +

+

Radio

€2,548.56

 +

Office of the Ombudsman    

Online

€9,961.00

€46,469.90

+

Print

€55,879.54

 +

+

Radio

€18,077.89

 +

+

Online

€14,735.44

 +

Institute of Public Administration      

Outdoor Advertising

€9,963.00

€98,655.87

+

Print

€3,847.22

 +

Special EU Programmes Body (SEUPB) ***  

Online

€236.68

€4,083.90

Total

 +

 +

€899,835.78

 *€245,000 of this total was recovered from clients for whom the recruitment campaigns were run.

**Paid to the advertising company in accordance with the terms of the Government Contract for the placement of advertising in the print media; cost includes advertising in the print media and agency costs.

***This total amount of spend was for recruitment purposes only.  Where required, an exchange rate of £1 - €1.199 was used.

Barr
Roinn