Tuesday, 9 July 2019

Ceisteanna (159)

Peadar Tóibín

Ceist:

159. Deputy Peadar Tóibín asked the Minister for Finance the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29392/19]

Amharc ar fhreagra

Freagraí scríofa (Ceist ar Finance)

The amount my Department spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements is outlined in the attachment document.

Year

Supplier

Amount spent on digital marketing

Items on which funds were spent

The criteria by which target audiences were selected

The amount of the digital spend targeted here

The amount of the digital spend targeted abroad

The amount that related to private companies

The amount that related to policy initiatives

The purpose of the digital advertisements

2015

Carr Communications

€37,018.30 (Incl VAT)

Mortgage Arrears Communication Campaign (digital marketing was included but it is not possible to provide a breakdown of how much of the contract was specifically digital marketing).

Those in mortgage arrears.

Unable to disaggregate from total amount.

Unable to disaggregate from total amount.

Unable to disaggregate from total amount.

A Government Decision on mortgage arrears in May 2015, and under the direction of the Cabinet Committee on Construction 2020, Housing Planning & Mortgage Arrears, the Department was tasked with the coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.

The coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.

2016

Carr Communications

€73,135.76 (Incl VAT)

Mortgage Arrears Communication Campaign (digital marketing was included but it is not possible to provide a breakdown of how much of the contract was specifically digital marketing).

Those in mortgage arrears.

Unable to disaggregate from total amount.

Unable to disaggregate from total amount.

Unable to disaggregate from total amount.

A Government Decision on mortgage arrears in May 2015, and under the direction of the Cabinet Committee on Construction 2020, Housing Planning & Mortgage Arrears, the Department was tasked with the coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.

The coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.

2017

2017

Language Communications Ltd

Twitter

Twitter

€421,460.42 (Incl VAT) (this figure includes €28,000 for web development)

European Financial Forum (EFF) €24.60

Switch your Bank €73.80

Total:€98.40 including VAT

Research,

Creative,

Web Development,

Project Management,

Media Buys

1 x Tweets

4 x Tweets

Consumers in the Irish financial services market

Location – Ireland

Location – Ireland

Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.

100%

100%

Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.

Nil

Nil

All

Nil

Nil

€24.60

€73.80

Public awareness campaign Switch Your Bank. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans AIB and Permanent TSB are required to provide funding to a public awareness campaign (such campaign to be facilitated by Ireland through an appropriate state body) to raise awareness and promote customer switching of financial products.

Awareness of European Financial Forum

Awareness of the Switch your Bank Campaign

2018

Language Communications Ltd

€402,210.00 (Incl VAT)

Creative,

Web Development,

Project Management,

Media Buys

Consumers in the Irish financial services market

Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.

Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.

All

Public awareness campaign Switch Your Bank. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans AIB and Permanent TSB are required to provide funding to a public awareness campaign (such campaign to be facilitated by Ireland through an appropriate state body) to raise awareness and promote customer switching of financial products.

2019

Language Communications Ltd

€2,066.40 (Incl VAT)

Web Hosting

Consumers in the Irish financial services market

Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.

Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.

All

Public awareness campaign Switch Your Bank. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans AIB and Permanent TSB are required to provide funding to a public awareness campaign (such campaign to be facilitated by Ireland through an appropriate state body) to raise awareness and promote customer switching of financial products.