Dáil Éireann Debate, Thursday - 8 September 2022
757. Deputy Sean Sherlock asked the Minister for Foreign Affairs the amount that his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform in tabular form. [43375/22]
Amharc ar fhreagraMy Department and its Embassy network has engaged in promotion on social media where there is important information that needs to be brought to the attention of citizens, and for the wider promotion of Ireland around the world. This includes campaigns for St Patrick's day, encouraging the timely renewal of Passports, COVID-19 travel restrictions, and the impact of Brexit.
|
Expenditure is outlined in the table below: |
|
|
|
|
|
|
|
Date |
Campaign |
Costs |
|
2021 |
|
|
|
Jan & March-21 |
Get Ireland Brexit Ready |
73,696.42 |
|
02/2021 |
Bloomsday |
38,440.89 |
|
03/2021 |
Saint Patrick's Day |
82,761.05 |
|
Jan-Dec 2021 |
Missions expenditure |
3,212.08 |
|
06/2021 |
Nordic Strategy |
873.32 |
|
09/2021 |
Brexit Exporters Campaign |
3,024.16 |
|
12/2021 |
Brexit digital media |
1,270.91 |
|
Total 2021 |
|
203,278.83 |
|
|
|
|
|
2022 |
|
|
|
Jan - Aug 2022 |
Missions expenditure |
926.89 |
|
07/2022 |
Covid -19 Travel |
70,146.79 |
|
03/2022 |
Expo 2020 Dubai |
60,099.92 |
|
03/2022 |
Saint Patrick's Day |
141,343.67? |
|
07/2022 |
Consular Assistance |
36,382.66 |
|
04/2022 |
Global Ireland campaign |
2,519.52 |
|
05/2022 |
Europe Day Campaign |
11,401.39 |
|
Total 2022 |
|
322,820.84 |
