Dáil Éireann díospóireacht -
Wednesday, 30 Jan 2002

Vol. 547 No. 1

Written Answers. - Departmental Expenditure.

Michael Ring

Ceist:

332 Mr. Ring asked the Minister for Agriculture, Food and Rural Development the amount which was spent in his Department from June 1997 to December 2001 for media purposes and advertising; if he will categorise where the money was spent; the amount spent of a year to year basis; and the money which was spent on videos, whether for promotional, educational or advertising purposes. [2136/02]

Minister for Agriculture, Food and Rural Development (Mr. Walsh)

The information sought by the Deputy is as follows:

Advertising	Jun-Dec 1997	1998	1999	2000	2001
Advertising (including display-general advertising and Statutory Notices)	416,819	697,258	384,823	25,500	1,611,481
Promotional videos for disease eradication and beef assurance schemes	73,746	75,282	82,004	68,086	66,372
Total	490,565	772,540	466,827	93,586	1,667,853

Advertising expenditure in 2001 included, as an exceptional measure, 962,938 on the foot and mouth disease public awareness campaign.

A detailed breakdown by category of expenditure is not readily available but the vast bulk of expenditure is in respect of press display advertising, mainly in the specialised farming press. In recent years advertising in the provincial press represented approximately 25% of total advertising expenditure.